Post the player in the archives, not just the link. Some people need to register to hear the show, this way they don't have to.
<embed src='http://www.blogtalkradio.com/mediaplayer.swf?displayheight=&file=http://www.blogtalkradio.com%2fTMF-Radio%2fplay_list.xml?show_id=177599&autostart=false&shuffle=false&volume=80&corner=rounded&callback=http://www.blogtalkradio.com/FlashPlayerCallback.aspx&width=180&height=152' width='180' height='152' type='application/x-shockwave-flash' pluginspage='http://www.macromedia.com/go/getflashplayer' quality='high' wmode='transparent' menu='false'></embed><img style="visibility:hidden;width:0px;height:0px;" border=0 width=0 height=0 src="http://counters.gigya.com/wildfire/CIMP/Jmx*PTEyMDgzODcwMTQ5ODQmcHQ9MTIwODM4NzAxNzk1MyZwPT EyMzIwMSZkPSZuPQ==.jpg" />