I had completely forgotten about Tickle deodorant until reading this. I now recall the TV commercials for this product. They didn't air for very long.
As I remember, the commercial focused on the face of a lovely lady who would break into sexy laughter when the announcer said something to the effect that "Everyone could use a little Tickle."
Of course, this was in the 70s, when ANY mention of the magic word was a cause for celebration.