Shameless plug or ingenious foresight

I'm sitting here in my apartment watching the US Open golf tournament. As is sometimes the case, the weather here in the Midwest can be a little volatile. Such is the case now.

On the top of the screen is a chyron (new term to me) announcing a thunderstorm warning and the various counties affected. It also states the storm features high winds and may include damaging hail to cars, trees and roofs.

The ingenious thing is at the right of the chyron is an advertisement for a roofing company with a phone number that spells out NEW ROOF. I have a feeling the company paid for the plug.


Barbershopman

Marketing talents for the 21st century right there.

Ha!

You know how they brand moments during a sports game - "The Miller Light Slow Motion Recap" type of thing?

This is like that, only it's the "Home Depot Catastrophe of the Week"

Smart move on the advertisers part, no doubt.

I just learned what a cryron is.

Nice idea for roofing when there are bad storms in the neighborhood.