It's not about torture that can scare but a goliardic representation of how executions took place in the Middle Ages so I don't see why it should change. The organizers of these events do not force people to end up in the pillory, they could not do it because they would risk unpleasant legal...
Ticklish Mission Mishap: Operation Tickle-Fight! Pt 2
Ticklish Mission Mishap! Pt. 47: Hera's Hilarious De-Feet!
Laughing Lady Crooks! Pt. 33: Crooks of a Feather, Laugh Together!
Anyone have this videos?