Actually, the fact that he usd to be a WWE performer is probably why the fans of the MMA hate him so much. If I was Dana I would tell him to keep going out there an pissing off as many of t he hard ass "purists" he can. I wouldn't have been to happy about the Coors/Budwiser remark, but angry fans will fill the seats to see him get bat just like some would to see him win. Ali knew this in boxing, and Lesnar/White could make alot of money off of this if Dana is willing to put his dumb "This ain't wrestling" mind set on the shelf and think about making money.