The salesman explained, "When I got posted in the Middle East, I was
very confident that I will makes a good sales pitch as Cola is
virtually unknown there. But, I had a problem I didn't know to speak
Arabic. So, I planned to convey the message through 3 posters...
First poster, a man crawling through the hot desert sand... totally
exhausted and fanting. Second, the man is drinking our Cola and Third,
our man is now totally refreshed. Then these posters were pasted all
over the place"
"That should have worked," said the friend.
The salesman replied, "Well, not only did I not speak Arabic, I also
didn't realize that Arabs read from right to left..."
very confident that I will makes a good sales pitch as Cola is
virtually unknown there. But, I had a problem I didn't know to speak
Arabic. So, I planned to convey the message through 3 posters...
First poster, a man crawling through the hot desert sand... totally
exhausted and fanting. Second, the man is drinking our Cola and Third,
our man is now totally refreshed. Then these posters were pasted all
over the place"
"That should have worked," said the friend.
The salesman replied, "Well, not only did I not speak Arabic, I also
didn't realize that Arabs read from right to left..."
