I'm abit of a sick puppy in that regard, as I kinda enjoy those goofy Vid-Tech and Cal-Star vids of yore, with the bad plots added to the tickling action. That is, up to where they try to stay in character during the tickling scenes. You know, like trying to affect a bad French accent for some Medieval tickling scenario or whathaveyou.
So, I actually like that they attempt different scenarios, to keep things fresh for the viewer, but when the tickling kicks in, the "acting" should stop. The problem with those old companies mentioned above is, the tickling itself was pretty much "acting", too. Very rarely would they break out any real-deal tickling with genuine laughter.
MY biggest beef is with the lack of creativity with bondage positioning for the vast majority of today's short tickling clips. But, I am also completely aware that I'm in a minority on this, as most fans are happy if there's feet predominantly displayed and full or partial nudity. The producers know this, and seem to hire strippers and bimbos who will be as ticklish as you want them to be for the right coke-money.