A woman pads barefoot across a threadbare, worn-out carpet in her living room. She winces at the rough texture underfoot, grimacing with exaggerated displeasure. In a playful voiceover or direct line, she quips something along the lines of, "This old carpet is so rough, it doesn't make me smile anymore... so I have to tickle myself to laugh!" She bends down (or reaches out with a perfectly manicured hand), tickles the soles of her own feet, and bursts into genuine giggles. The camera lingers just enough on the foot-tickling for comedic effect, emphasizing the absurdity of "self-rescue" from bad flooring.
The same woman, now beaming, stands on the luxuriously thick "Soft Touch" carpet. It's a close-up of her toes sinking into the softness. She surprises her husband (who's probably just walked in, looking bemused), wrapping him in a tight hug and planting a passionate kiss—while playfully going up on her tiptoes to savor the plush give under her feet. The tagline likely fades in: "Shaw Soft Touch Carpet—So soft, it makes you smile." Soft music swells, underscoring the "happily ever after" transformation.
