I think an argument could be made that it would increase sales because it would help people find content that pleases them, making them more likely to return.
I mean, if a giant like Amazon is doing it, it's got to be for a reason right?
Totally agree Jeff...
I've worked all my life in the Branding and Marketing world, and I should say that if theres the possibility (from a business perspective) to engage somehow with the audience Point of Views, Opinions and Demands, and to make them public and transparent (as harsh as they could be), it would only increase the sales when there are likeminded individuals and products competing in quality context fields. Bc in a subconscious level, social dynamics and the "belonging" feeling in a community is one of the biggest differentiator in digital business P2P, but the biggest one in Community business outlets.
Yes, many studios will crumble, but others will rise in a much more "democratic" and quality driven fashion. And all negative factors will be minimized. For example, IMdb and RottenTomatoes have not only contributed the Film and TV industry exponentially by introducing a public and "transparent" RATE & REVIEW system, but also they've become the multimillion dollar companies they are now that host thousands of different sorts of communities themselves only by making their business community driven. Not to mention that communities have really increased quality in several production houses.
Now, i am ready to roast and bury few fake studios who really take us for granted (if a rate & review system becomes available), but also I'm ready to recognize the clips or stores that have really delivered and ticked multiple boxes, which I'm sure don't receive the proper exposure. And really just being able to help some others to support whoever deserves it. Because i really felt rapped every time i bought a clip of certain stores hosting certain models that again, just take us for granted. It doesn't matter if it was 4.99 or 29.99, they are just ready to f**k you.
NOW, obviously in this kind of business it's important to make these rate & review comment tickets available only to the purchases. Bc I truly believe that crap studios would hire someone to rate & review positive things on each one of their clips. But again, all business fall to branding values.
IDK, some say silence is a virtue, but at the end I honestly think that C4S silence in these topics mean that they really don't give a damn about customer's feedback or feelings.