WWE, announced the official launch of ECW (Extreme Championship Wrestling®) as a brand extension to its RAW® and SmackDown® franchises.
After acquiring the ECW assets in 2003, WWE spent the past few years re-introducing ECW to the global WWE audience and increasing the interest in its unique brand of sports entertainment. To date, WWE has successfully released 3 ECW DVD’s, all of which have become best sellers, and produced a very profitable ECW pay-per-view event in June 2005, with another ECW pay-per-view scheduled for this June 11, 2006. With consumer interest at an all-time high, WWE is introducing ECW as a complementary brand to RAW and SmackDown.
“After keeping the ECW concept alive and creating an enormous cult-like following for all things ECW from DVD’s to PPV’s to books, we feel that now the time is right to officially launch ECW as its own stand-alone franchise,” said Vince McMahon, WWE Chairman. “RAW, SmackDown and ECW now represent a portfolio of WWE brands for fans of all ages and interests to enjoy.”
Similar to WWE’s RAW and SmackDown brands, WWE will produce, market and promote a full line of ECW products from television programs to pay-per-views to live events to licensed consumer goods.
In a related announcement, The SCI FI Channel today announced it would start airing one-hour episodes of a new ECW live television program, debuting June 13 at 10 p.m. ET. (from http://www.wwe.com/shows/ecw/ecwlaunch)
So yea ECW IS BACK! I just don't understand why it would be on SciFi. What do you guys think?