I feel tickling community did "blow it."
The community has pigeon-holed itself, presenting tickling as a sexual thing and generally disregards just general love of tickling without sexuality attached. I think this is entirely wrong, and that it is actually an early-accepted label applied by the "community" itself - and by that I mean the presentation of tickling content, and that this all falls back to the original community websites, and was just embraced and carried forward.
Occasionally there are posts here about meeting someone who loves tickling but had no idea about the community, or post made outside community about someone obsessed with tickling. To them, they just love tickling, nothing more. But when the community reaches them, suddenly its conflated to sexuality.
To begin with, its referred (labeled) as tickling "Fetish" and people completely overlook that fetish does not need to mean sexual. It has different meanings and that includes an intense liking, idolizing, fascination with it. This was my original understanding of the word, and i embraced it - for that meaning. But I have since disavowed this terminology, outside of this usage, because people hear it and automatically associate sexual - and for me it is not this way. Fetish is often used colloquially to describe obsession with things - bag fetish, shoe fetish, purse fetish, etc. they are not describing sexual excitement but rather their intense love of that thing. Other people could say they have a "hobby"...
My theory is that even most of those who consider it a true sexual thing are misguided. They are;
1) accepting a misguiding label ( above ), and
2) conflated desires - where their sexual desire, that is person and situation specific (and expectation of sexual intimacy), is then conflated with love of tickling, even though outside of that sexually intimate relationship tickling would be a purely platonic, non-sexual, thing. ( it is not tickling, it is the person and situation) To say otherwise is to say that cuddling is a purely sexual thing...
Tickling can be (is) fun, bonding, a stress-relieving.
I see zero reason why this it cannot be simply viewed for this.
Why cant people just love tickling or being tickled, from playfully to very intensely, without it being "sexual"?
People seek joy in all manner of things, from mundane to extreme. They enjoy violently fighting in rings, jumping from planes bridges and buildings, racing at dangerous speeds, climbing dangerous cliffs, fighting for balls in games, being pampered and massaged in spas, etc. but for some reason, they cannot enjoy being tickled, especially while tied up, because? (labeling)?
Conflation with Bondage.
Bondage is suited for tickling, as tickling often results in reflexive and escape responses, even if the person being tickled does not really want to escape.
It is in effect simply a tool to enjoy the activity. Being bound and tickled / tickling should not have to equal sexual. This is more labeling.
People clearly love the public renfair performances where they can ( or are led to ) participate in the stocks and tickled to the entertainment of their friends family and onlookers. But for "community" members it has to be different...
Visual, Auditory
Why cant it just be enjoyable to watch tickling content for visual aesthetic, and for auditory enjoyment? Its nice to hear a pleasant laugh, and entertaining to see someone tickled.
Aesthetics
With my love for tickling, I also have strong desire for aesthetic, creation, and expression. I enjoy the tickling content in this regard, and have desire to create and express in my own aesthetic way. Unfortunately, community "blowing it" has created situation where its not good to share; simply for sharing, or for profit ( because it take time and effort). Bondage can also part of the aesthetic.
In the earlier 2000's tickling content, at least from what I seen available, was generally on a more wholesome level. There were some sexual content, but most was clothed or bathing suit being tickled. It seems about a decade later the content became more sexualized (orgasming, etc). At the same time, piracy was ( and is ) rampant. All content was being taken without permission and distributed on all various porn sites.
If this (the rampant piracy and posting) was not present, I think people would be far more inclined to create or share content. I personally would be unwilling, knowing how things have changed / have been the past decade +.
Conclusion
I do not feel tickling "fetish" is a sexual fetish, but rather is an intense like of tickling, that there should be no issue in enjoying it in non-sexual way, and that community blew it by pigeon holing itself with labeling and rampant piracy