HeBeGeeBee
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If Miller Lite's infamous "Catfight" TV spot generated a buzz for the sagging brand, imagine what a whole new litter of kittens will accomplish.
Two men in a new Miller Lite ad embrace after nearly coming to blows while debating whether the beer "tastes great" or is "less filling." The new ads, part of Miller's "Story Tellers" campaign, are being shown to Miller's wholesalers at the company's annual business meeting in Las Vegas.
The 10 new spots, a continuation of the Miller Lite "Story Tellers" campaign, include five ads that are spinoffs from the "Catfight" spot.
"Catfight," which began running Jan. 1, parodies the "tastes-great/less-filling" Miller Lite debate.
However, instead of a couple of ex-jocks talking in a bar, it's two buxom women who wrestle in a fountain and tear each other's clothes off while fighting over the beer.
Most of the new Miller Lite spots, including the "Catfight" sequels, will debut over several weeks, starting with next week's NCAA men's basketball tournament. Another spot, featuring former "Baywatch" star Pamela Anderson, will run later this year.
Each of the five new "Catfight" spots plays off the original ad.
In the original ad, the fight scene between the two women is the fantasy of two guys in a bar who say it would be the perfect beer commercial.
The camera then cuts to their girlfriends, who are staring at them with priceless expressions of amazement and disgust.
In one of the new spots, two men dining by the same outdoor fountain begin arguing about Miller Lite. Just as they begin to fight, they stop and decide they would prefer an honest, sensitive friendship. They hug tearfully.
The scene then cuts to a bar, where the girlfriends of the two guys from the original "Catfight" spot are talking about how that would be a great beer ad.
Another version has one of the guys from the bar getting into a fight with one of the original "Catfight" women in the same fountain.
One version of the spot, presumably aimed at late-night cable TV audiences, ends with the man being spanked by the woman.
Too bad someone at Miller isn't a member of TMF. I think we can imagine a slightly different scenario for that last ad...
Two men in a new Miller Lite ad embrace after nearly coming to blows while debating whether the beer "tastes great" or is "less filling." The new ads, part of Miller's "Story Tellers" campaign, are being shown to Miller's wholesalers at the company's annual business meeting in Las Vegas.
The 10 new spots, a continuation of the Miller Lite "Story Tellers" campaign, include five ads that are spinoffs from the "Catfight" spot.
"Catfight," which began running Jan. 1, parodies the "tastes-great/less-filling" Miller Lite debate.
However, instead of a couple of ex-jocks talking in a bar, it's two buxom women who wrestle in a fountain and tear each other's clothes off while fighting over the beer.
Most of the new Miller Lite spots, including the "Catfight" sequels, will debut over several weeks, starting with next week's NCAA men's basketball tournament. Another spot, featuring former "Baywatch" star Pamela Anderson, will run later this year.
Each of the five new "Catfight" spots plays off the original ad.
In the original ad, the fight scene between the two women is the fantasy of two guys in a bar who say it would be the perfect beer commercial.
The camera then cuts to their girlfriends, who are staring at them with priceless expressions of amazement and disgust.
In one of the new spots, two men dining by the same outdoor fountain begin arguing about Miller Lite. Just as they begin to fight, they stop and decide they would prefer an honest, sensitive friendship. They hug tearfully.
The scene then cuts to a bar, where the girlfriends of the two guys from the original "Catfight" spot are talking about how that would be a great beer ad.
Another version has one of the guys from the bar getting into a fight with one of the original "Catfight" women in the same fountain.
One version of the spot, presumably aimed at late-night cable TV audiences, ends with the man being spanked by the woman.
Too bad someone at Miller isn't a member of TMF. I think we can imagine a slightly different scenario for that last ad...
