1. Proper English - punctuation, grammar, spelling. - I can't get into a story when there are a million mistakes distracting me.
2. Creativity - There are thousands of stories on this website, you need to write something that stands out from the crowd. This includes describing tickling and laughter in a way that doesn't become monotonous.
3. Appropriateness - No incestuous situations or underage scenarios, even if the characters are fictional.
4. Preference - My preferences include m/f and light bondage, all-over tickling. Everyone is different, but that's what makes me want to read a story.