I love to see videos that employ "scenarios," rather than story lines. Don't get me wrong; I would love to see a complete story with lots of tickling, and I fully agree with PrimeTime about turning tickling stories into films There are a couple of his stories which I would love to see on film.
However, Story lines typically fall apart because video producers are not talented enough to film them, models are not talented enough to act them out, and the budget necessary to produce a believable environment to add credibility to that story line would certainly surpass any profits the film might realize.
Scenarios are a better choice because they require no expensive sets, very limited acting (other than selling the limited dialogue), and no more production acumen than video company owners already possess.
The ultimate question, which I'm sure all video producers must ask is, "Why should I go out of my way to produce something with greater substance, when my customer base is more than willing to pay me for the same old stuff repeated to infinity? And, I can produce the cookie-cutter material in half the time."
California Star originally had the right idea for producing tickling vids with story lines, but that's probably because they are a Porno company first, and the formula for porno vids is to envelop sex acts with campy storylines. It is a great idea, even though they don't cater to the tickling fetish - they cater to the porno industry, which means tits and ass first; campy storyline second, and ticklishness, dead last.
Perhaps a newcomer will emerge in the Tickling community who will have both artistic vision, and a flair for producing quality tickling vids, who will take us all to the next level. Until then, I say forget the drama. Just create a small underlying scenario that will ignite the imagination of the viewer, and tickle on!