Possible, but i don;t think so Strider. It's not like she needs either more money or to boost the sales. As to why she chose now to make the comment, to be honest, i'm not sure. I can;t see it as really helping her though.
Publicity can be about more than money, it can be about ego, and wanting to prove you're relevant in a way that goes beyond writing an ultra-popular series of books. Assuming she really did conceptualize the character as being gay from the beginning(and, quite honestly, I have my doubts), I can certainly understand why she would choose not say that in the books and deal with the inevitable shitstorm that would result. But they way she did it seems to make it clear she didn't really think(or just didn't care)about the implications inherent in it.



