Well.......
If we're talking heels that have done ALOT for opening up wrestling, my list still stands-
Hogan, Hall, and Nash opened up WCW for 82 weeks straight in the ratings war, and almost killed WWF
Austin as heel opened up WWF, and brought life back to the stale cartoonish shit that was being put out there....
BUT....
If we're talking heels that had the WHOLE package, then my list is redone....
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5. Shawn Michaels and HHH- D-X, easily one of the top heel factions of all time
4. Flair was good, in the sense he KNEW how the business worked, and how to play a crowd damn well....
3. Jake Roberts- pre-face and again heel turn, before WM 3....just the way he could look into the camera, and talk in such a low voice that you had to crank the volume up just to hear what the hell he was saying....back in his time, he was the shit, always shoving his python's head into his defeated opponent's mouth and such....
2. Taker- redefined what being a heel was about, by no-selling moves and such, and just destroying a path thru anyone....lost that edge turning face the first time....
1. This one's a tie....
a. Killer Kowolski
b. Freddie Blassie
c. Buddy Rogers
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It really is hard to pick just 5 of the greatest heels of all time, as there honestly have been so damn many....
Side note; Andre was a face almost all of his career, fighting a heel Hogan in the very early 80's, in the WWWF, no less, where Hogan got his ass squashed....