http://www.usatoday.com/sports/football/nfl/2004-07-21-merchandising-sales_x.htm
The Raiders were number one for three straight years...until the Steeler Super Bowl win. (Although Dallas was in the top 5 the year shown)
Somehow NE didn't take the lead despite winning two super bowls, so a super bowl win is no guarantee of sales.
http://www.nielsenmedia.com/nc/port...toid=6932f63a16729010VgnVCM100000ac0a260aRCRD
Also most fans buying their gear say they are interested in football...unlike, say, Seahwak fans.
http://football.about.com/cs/news/a/bl_2003values.htm
How is the value of a sports franchise calculated?
Forbes bases the value of a sports franchise on multiples of revenue. Most teams are valued at four times their annual revenue, but teams that are about to move into new stadiums or are moving into upgraded facilities have their multiple adjusted upward to reflect the added revenue the stadiums will generate.
FORBES FRANCHISE VALUES
Team League Owner Value
Washington Redskins NFL Daniel Snyder $1.1 billion
Dallas Cowboys NFL Jerry Jones $923 million
Houston Texans NFL Robert McNair $905 million
New England Patriots NFL Robert Kraft $861 million
Philadelphia Eagles NFL Jeffrey Lurie $833 million
Denver Broncos NFL Pat Bowlen $815 million
Cleveland Browns NFL Randy Lerner $798 million
Chicago Bears NFL McCaskey Family $785 million
Tampa Bay Buccaneers NFL Malcolm Glazer $779 million
Baltimore Ravens NFL Steve Bisciotti $776 million
Miami Dolphins NFL Wayne Huizenga $765 million
Carolina Panthers NFL Jerry Richardson $760 million
Green Bay Packers NFL Public $756 million
Detroit Lions NFL William Ford $747 million
Tennessee Titans NFL Bud Adams $736 million
New York Yankees MLB George Steinbrenner $730 million
Pittsburgh Steelers NFL Dan Rooney $717 million
Seattle Seahawks NFL Paul Allen $712 million
Kansas City Chiefs NFL Lamar Hunt $709 million
St. Louis Rams NFL Georgia Frontiere $708 million
New York Giants NFL W. Mara/P. Tisch $692 million
Jacksonville Jaguars NFL Wayne Weaver $688 million
New York Jets NFL Woody Johnson $685 million
Cincinnati Bengals NFL Mike Brown $675 million
Buffalo Bills NFL Ralph Wilson Jr. $637 million
San Francisco 49ers NFL Denise DeBartolo York $636 million
New Orleans Saints NFL Tom Benson $627 million
Oakland Raiders NFL Al Davis $624 million
San Diego Chargers NFL Alex Spanos $622 million
Indianapolis Colts NFL Jim Irsay $609 million
Minnesota Vikings NFL Red McCombs $604 million
Atlanta Falcons NFL Arthur Blank $603 million
Arizona Cardinals NFL Bill Bidwell $552 million
(Note: I only took the list down to the end of the NFL teams.)
So yes, the Cowboys have a higher "value" but of all the teams with a higher value...only the Cowboys have as many SB wins...and only the Yankees have more championships in their respective sport. So using the logic that the Cowboys are worth more than the Steelers and that makes them better, then Washington is better than the Cowboys.
And yes, Dallas beat Pittsburgh when we played them 11 years ago...barely.
You can always thank Neil O'Donell, he of the lowest INT ratio in the NFL, for throwing two "what was he thinking" picks in that game. Otherwise it may have been a different story. Still, that's water under the bridge ain't it?
~ toyou