HallowedGround5
TMF Poster
- Joined
- Jul 9, 2005
- Messages
- 130
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For those who've missed it, there's been a pretty heated/interesting discussion going-on in the video clips section. I thought I'd post my take on it in here. I'd love to here what everyone thinks.
HERE'S SOME ADVICE FROM SOMEONE WHO'S BEEN THROUGH IT, IN A DIFFERENT INDUSTRY
First off, I do not claim to have the perfect answer for Darth's problem; but, I can offer a perspective from someone who works in the music industry, which has been crippled by online piracy. I'm sure we all remember the days when, to buy a CD, you had to spent around $20 at Sam Goody or Tower Records. Back then, the price of music was way overpriced, because the record companies knew they could charge that amount of money. I've had many conversations with friends who the big labels; and, behind closed doors, they all agree that people chose to download music for free because of the record label's missmanagement of their greatest assets (their customers).
The internet has changed the game. The fact is that any digital products will be available to download, for free, somewhere. This, of course, does not mean that it is impossible to sell enough digital content to make a living. I have many friends (well-known bands) that sell hundreds of thousands of songs on iTunes a month, despite the fact that many people pirate their music. If someone is not willing to pay for your content, trying to force them to do so will not magically make them take out their wallet and pay you. It's better to be creative, accept that a certain percentage of the population will pirate your content and move on.
One of the things the music industry has done, in an effort to curb piracy, is exchange free content for fan data (email addresses). What if tickling video companies started offering shorter clips, in exchange for emails? They could build email lists and use those to market their content. It's worked well for the music industry.
Lastly, I would also say that, in this new internet age, I believe the real money is in live-events. I've seen this to be true, from personal experience. People can't "pirate" a ticket to a live-event. One of my friends runs one of the biggest music festivals in LA. More than 30,000 people attend and te cheapest tickets are $35. He brings in more than a million dollars in revenue, for one event. Now, in case anyone is thinking that he must be some genius or very experience... he's in his mid twenties.
Why not have some live tickling events and charge attendees a premium. I have no idea how many tickling clips a company may sell; but, it seems logical. Think about it. Those email collected could be used to market the events. Also, just because a producer of the events may live in one area, does not mean they are restricted to do events in that area. You can set-up events in different cities, if you have a team.
That's my advice; and, I think the most important thing to remember is not to alienate your customers and/or potential customers. Be creative and find creative solutions to problems.
HERE'S SOME ADVICE FROM SOMEONE WHO'S BEEN THROUGH IT, IN A DIFFERENT INDUSTRY
First off, I do not claim to have the perfect answer for Darth's problem; but, I can offer a perspective from someone who works in the music industry, which has been crippled by online piracy. I'm sure we all remember the days when, to buy a CD, you had to spent around $20 at Sam Goody or Tower Records. Back then, the price of music was way overpriced, because the record companies knew they could charge that amount of money. I've had many conversations with friends who the big labels; and, behind closed doors, they all agree that people chose to download music for free because of the record label's missmanagement of their greatest assets (their customers).
The internet has changed the game. The fact is that any digital products will be available to download, for free, somewhere. This, of course, does not mean that it is impossible to sell enough digital content to make a living. I have many friends (well-known bands) that sell hundreds of thousands of songs on iTunes a month, despite the fact that many people pirate their music. If someone is not willing to pay for your content, trying to force them to do so will not magically make them take out their wallet and pay you. It's better to be creative, accept that a certain percentage of the population will pirate your content and move on.
One of the things the music industry has done, in an effort to curb piracy, is exchange free content for fan data (email addresses). What if tickling video companies started offering shorter clips, in exchange for emails? They could build email lists and use those to market their content. It's worked well for the music industry.
Lastly, I would also say that, in this new internet age, I believe the real money is in live-events. I've seen this to be true, from personal experience. People can't "pirate" a ticket to a live-event. One of my friends runs one of the biggest music festivals in LA. More than 30,000 people attend and te cheapest tickets are $35. He brings in more than a million dollars in revenue, for one event. Now, in case anyone is thinking that he must be some genius or very experience... he's in his mid twenties.
Why not have some live tickling events and charge attendees a premium. I have no idea how many tickling clips a company may sell; but, it seems logical. Think about it. Those email collected could be used to market the events. Also, just because a producer of the events may live in one area, does not mean they are restricted to do events in that area. You can set-up events in different cities, if you have a team.
That's my advice; and, I think the most important thing to remember is not to alienate your customers and/or potential customers. Be creative and find creative solutions to problems.
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